How to Choose an Art School

art school, art careerWhile attending an art school is highly advantageous for many artists to develop strong techniques, choosing the right fit can be quite challenging. There are various techniques when selecting any school, not just design specific. Some of the most significant characteristics are provided below to provide an outline for determining the perfect match.

Critical Considerations of Any School

These vital factors should be extensively considered when searching through the list of possibilities. However, the final choice is highly dependent on personal opinions and circumstances, rather than just the facts and statistics of the school.

1. Available Classes and Programs

There are so many categories of art that few schools accommodate every possible medium. Therefore, browse the art school website to find the available class list to ensure the desired courses are available. Search through the available programs and focuses too, which are even more critical than just the possible courses. By targeting a specific category of art, more information can be learned on the most relevant topic, rather than an array of random subjects, like most Liberal Arts Colleges.

2. Resources and Accommodations

From help with disabilities to additional instruction for lagging skills, proper commitment by the students and faculty with strong relationships is critical for success. This also includes facilities and equipment utilized throughout the school, such as sufficient amounts of art supplies and well maintained buildings.

3. Location and Environment

Travelling far from home is scary for those just graduating high school, so many people prefer sticking close to home. Another factor is size and development of the area. Some people prefer rural, small towns, but others feel more comfortable in large cities with every necessary service with walking distance. The location also helps determine the level of diversity, political affiliation, and financial standing.

4. Chance of Acceptance

Some schools accept almost anyone, but others are much stricter on applicants. Contact teachers, current students, and previous graduates to determine exactly what level of quality they are searching for in a portfolio to help assess the chance of acceptance before applying. However, artists are often hypercritical of their work, so it helps to receive honest opinions from a range of viewers.

5. Career Opportunities

Research if the school has any affiliations with potential career options after graduation. While graduation improves the chances of being hired, it still remains difficult to get the foot in the door. Well-established contacts developed during school will open more opportunities, rather than looking through the daily job classifieds.

It is already determined that attending art school is highly beneficial for even the most gifted artist; however, the selection is widespread, so choosing the best match is often challenging for many people. By examining a few categories for each educational institution, including career options, acceptance rate, location, facilities, and offered courses, each potential choice can be further narrowed down to help the decision making process. Finally, the perfect art school can be chosen for four years of wonderful experiences.

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Should You Go to Art School?

education, art school, art careerIf you want to become involved in an artistic career, you may consider attending an art school to proper instruction. While you will likely encounter people that oppose these institutions, they are highly beneficial for learning expert techniques and finding more opportunities for getting involved in a successful career. The time and monetary commitment is well worth it, considering the sheer amount of information learned, such as expert techniques in portrait drawing, oil paintings, and any other common medium.

Advantages of Art School

Attending an educational institution with a focus on art is much more targeted than enrolling in a college or university for majoring in fine arts or just taking a few classes. This option is much like culinary or another type of vocational school that only involves the specific trade, rather than requiring a range of different disciplines, like most Liberal Arts Colleges. Therefore, you will gain full immersion without the limitations faced in more general schooling. Students spend hours in the studio, much like chemistry majors in the laboratory; therefore, absolute dedication to art is critical for ensuring success. Exploring other fields will not be part of the general curriculum, so art will remain a significant part of daily life throughout the four years of study.

There are numerous career paths that can be considered during and after art school, which include graphic design, advertising, education, and other great jobs. Without attending an accredited institution, you will likely land in the starving artist category quite quickly and struggle to gain ground. Graduating shows some level of knowledge and experience that many employers desire in a strong candidate. Therefore, you are much more likely to land the higher paying careers. Additionally, gaining contacts in the business is paramount because art is so versatile, opinion based, and constantly evolving. Many people struggle to simply get their pieces seen. While the Internet has reduced the effort significantly, it is still quite daunting.

Many people focus on the negatives of art school, such as the cost and time commitment. However, the results can only be advantageous. While it does require certain amounts of effort and financial devotion, you will receive tons of experienced viewpoints and techniques to improve painting, drawing, and other mediums of art. More targeted information can be learned that relates to specific fields, such as graphic design and advertising. Additionally, more education will always be looked highly upon by employers.

If you want to earn a spot in a gallery, time may be better served focusing on producing quality works and developing a unique style, rather than attending school. However, a more well-rounded and diverse approach created by additional studies beyond just high school is obviously beneficial, especially for those looking for more reliable career opportunities in marketing and design for various companies. Plenty of gallery spots will likely be available after formal education too, and your chances of displaying and selling a piece will undoubtedly only be improved.

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Top 10 Best Cities to See Street Art

street art, banksy, graffitiWhile graffiti may be taboo throughout much of the United States, other countries, particularly certain cities, have a more favorable viewpoint. There are many locations that have amazing artwork in the most uncommon places. While some artists use the paintings as a method to protest the government and society, some just want to create beautiful works on unique canvases. You may want to visit the following cities to see tons of amazing street art.

1. New York City, New York, United States

While many people may associate NYC street art with gangs, the beauty is so much more involved than just that minute aspect. Literally hundreds of thousands of square feet have been tagged by artists from around the world.

2. Buenos Aires, Argentina

Graffiti is completely legal in Buenos Aires, assuming building owner consent. Therefore, works are located throughout the city; each one heavily features themes of soccer and political commentary.

3. Los Angeles, California, United States

Banksy, one of the most well-known graffiti artists due to his satirical and dark viewpoints, has multiple pieces located throughout this city. There are tons of famous artists that have stamped their mark on this land of fame.

4. Melbourne, Australia

Street art is heavily monitored in Melbourne with requirements to send applications prior to creating any pieces to remain within the legal procedure. They also take substantial strides to remove any illegal paintings.

5. London, England

The United Kingdom is the home of Bansky, so it is only logical that he has tagged the city with multiple pieces. However, Grafter and Ben Slow have also put up paintings, which make this one of the best cities for seeing street art in the world.

6. Berlin, Germany

Striking figures stenciled from famous and rising artists are located throughout Berlin. The location where the Berlin Wall previously stood is the heaviest concentration of powerful paintings about government, society, and other opinions about the world.

7. Paris, France

The fashion capital also features graffiti from well-known people, such as Blek le Rat. Blek was a significant part of the use of stencils in pieces of graffiti, so locating one of his pieces is quite historical.

8. Bethlehem, Palestine

This holy city is actually a perfect location for viewing pieces that feature themes of religion and cultural differences throughout the Middle East.

9. Lodz, Poland

Many popular murals with very abstract designs are located in Lodz. A country with such a rich history and culture is the best spot for graffiti.

10. Mexico City, Mexico

The art in this capital city is particularly focused on combining modern ideals with historical ones. The colors are the reds, tans, and browns that would be expected in Mexico.

There are so many great options located throughout the world for those looking for the most striking street art, from North American to Europe to Asia. Every continent has some form of graffiti that anyone can enjoy with the right attitude.

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Trend in Web Logo Design

Trend in Web Logo DesignNearly 83% of all people are on the Internet today.  With the proliferation of smart phone use attributed to the dramatic increase in connectivity, everyone is harnessing the power of the World Wide Web.

This astonishingly high number have content providers striving to have the best site designs and sought after web development tools.  Companies spend tens of thousands of dollars on think tank companies to produce the latest and greatest lasting logo design that will be forever remembered by viewers.

Following is a list of the trending design philosophies companies are incorporating into logo development.  While they are spending thousands for research teams, we can take a quick snapshot of what’s hot and get a better understanding of what direction logos will take.

Badges and Buttons

Websites are hammered with tons of badges and buttons.  Today’s buttons look shiny and appear almost touchable on high resolution screens.  Buttons and logos have rounded corners and soft edges promoting a sense of trust.  They are frequent to nearly every website and you should tread cautiously with their use.  Buttons are becoming so frequent many complain of overuse.  Don’t fall into this design flaw.

Opacity

This logo treatment will not work with every application.  Playing with opacity presents a new and unique way of delivering classic shapes in a new light.  HTML5 and Microsoft Silverlight offer much more complex ways to play with opacity and create a unique illustration that appeals to viewers.

Kawaii Illustrations

Everyone loves animals.  Everyone really loves cartoon themed animals.  Everyone really really loves cartoon themed animals that have oversized eyes!  It’s true.  These wide-eyed adorable critters are making a gigantic comeback among some heavy hitters in the advertising circle.  Though no one really understands why, consider usage if you want to stay on the forefront of logo design.

Verdant and plant inspired

With the development of green technology and green living, many companies are trying desperately to provide an association to their product.  While green living is the target, using leaves, a furling bud, or sprouting seed can convey many positive things that are adaptable to all products.  The chance of offending a potential client with any plant themed logo designs remains very low.

Color coordinated compound words

Around for years, crafting two simple words into a branding image has the ability to offer a unique approach product logo design.  The incorporation of color and type face to make a flawless transition can provide a simple approach to branding your business logo.

Speech bubbles and quotation references

With the prominence of social media at the forefront of daily lives, it is no wonder this trend is hot.  Everyone recognizes these symbols – and nearly all users participate in social media in some capacity.  This technique hits home with many, and users can instantly associate these tactics with a specific product or brand.

Deciding logo design can be time consuming.  It is best to stick with the trends and try not to waver too far.  Many companies spend millions in research and development and incorporation of their tactics can only offer you a better chance of success.

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How to Handle Bad Online Reviews

How to Handle Bad Online Reviews for Your Small BusinessJust as Twitter has proven for a few unfortunate companies in recent memory, one single badly worded comment or one unlikely link can spell a lot of trouble on the Internet. It is like a wild west out there, with commentator’s more than happy to share their opinion and act unruly in the name of what they believe is right or appropriate. Companies have been tossed aside and damaged irreparably by as really bad publicity situation. Now many companies have simply taken a hit, it is still worth considering every aspect in this fast paced world of online viral sharing, social media, and immediate interaction.

A single bad review is not something to be too concerned about. There is no way to stop all bad reviews from being posted, and this is perfectly fine. It helps keep the web an interactive forum for free discussion. But how should a company properly respond to a poor review?

  1. Is the review popular or relevant

There is a lot of truth in the classic statement, ‘choose your battles.’ Is the review worth going after and responding to in the first place? Generally, you need to assess the credentials of the author and the clout he or she carries with that review. How high is it ranking? Arer you hearting about it often? If the review is posted on a www.randomwebsite.wordpress.com address, it may not be worth contention. It could be a distraction from really taking account of the business’ greater human resource elements.

  1. Is the review true?

Allow me to answer this simply- 99% of the time, the review is true to the individual that wrote it. Unless it is a clear lambasting campaign to damage a competitor, there is some validity and truth to the comment. A response should always acknowledge that the reviewer is speaking some form of truth, and that their words are greatly appreciated. This does involve some admittance. The truth is that even if the reviewer is blowing things way out of proportion, a company needs to look at the silver lining of what is being said. When they remove the passive-aggressive tone and other elements, they will almost certainly find something valuable.

  1. Have an Action Plan

According to MezzoLogic SEO Los Angeles, a company that specializes in Online Reputation Management (ORM), a bad review can come in three main forms, and each one is deserving of a proper reaction.

1. A direct email from a customer

2. A comment on a forum, product page (such as Amazon)

3. A public blog or official review on a website

Each one deserves a different type of reaction plan. The first may involved a direct acknowledgement and apology. The action plan should be individualized and involve perhaps some type of discount or other offering for the customer in an intimate way.

It is the more public comments that are tricky and need to be handled on a case by case basis. Navigating these bad reviews can become a major element to your daily marketing and management of a small business. They will come. Be humble and respectful in responding and address that all the complaints are valid in some form. Taking action will go a long in providing that actions speak louder than words.

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