Nearly 83% of all people are on the Internet today. With the proliferation of smart phone use attributed to the dramatic increase in connectivity, everyone is harnessing the power of the World Wide Web.
This astonishingly high number have content providers striving to have the best site designs and sought after web development tools. Companies spend tens of thousands of dollars on think tank companies to produce the latest and greatest lasting logo design that will be forever remembered by viewers.
Following is a list of the trending design philosophies companies are incorporating into logo development. While they are spending thousands for research teams, we can take a quick snapshot of what’s hot and get a better understanding of what direction logos will take.
Badges and Buttons
Websites are hammered with tons of badges and buttons. Today’s buttons look shiny and appear almost touchable on high resolution screens. Buttons and logos have rounded corners and soft edges promoting a sense of trust. They are frequent to nearly every website and you should tread cautiously with their use. Buttons are becoming so frequent many complain of overuse. Don’t fall into this design flaw.
This logo treatment will not work with every application. Playing with opacity presents a new and unique way of delivering classic shapes in a new light. HTML5 and Microsoft Silverlight offer much more complex ways to play with opacity and create a unique illustration that appeals to viewers.
Everyone loves animals. Everyone really loves cartoon themed animals. Everyone really really loves cartoon themed animals that have oversized eyes! It’s true. These wide-eyed adorable critters are making a gigantic comeback among some heavy hitters in the advertising circle. Though no one really understands why, consider usage if you want to stay on the forefront of logo design.
Verdant and plant inspired
With the development of green technology and green living, many companies are trying desperately to provide an association to their product. While green living is the target, using leaves, a furling bud, or sprouting seed can convey many positive things that are adaptable to all products. The chance of offending a potential client with any plant themed logo designs remains very low.
Color coordinated compound words
Around for years, crafting two simple words into a branding image has the ability to offer a unique approach product logo design. The incorporation of color and type face to make a flawless transition can provide a simple approach to branding your business logo.
Speech bubbles and quotation references
With the prominence of social media at the forefront of daily lives, it is no wonder this trend is hot. Everyone recognizes these symbols – and nearly all users participate in social media in some capacity. This technique hits home with many, and users can instantly associate these tactics with a specific product or brand.
Deciding logo design can be time consuming. It is best to stick with the trends and try not to waver too far. Many companies spend millions in research and development and incorporation of their tactics can only offer you a better chance of success.