Trend in Web Logo Design

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Trend in Web Logo DesignNearly 83% of all people are on the Internet today.  With the proliferation of smart phone use attributed to the dramatic increase in connectivity, everyone is harnessing the power of the World Wide Web.

This astonishingly high number have content providers striving to have the best site designs and sought after web development tools.  Companies spend tens of thousands of dollars on think tank companies to produce the latest and greatest lasting logo design that will be forever remembered by viewers.

Following is a list of the trending design philosophies companies are incorporating into logo development.  While they are spending thousands for research teams, we can take a quick snapshot of what’s hot and get a better understanding of what direction logos will take.

Badges and Buttons

Websites are hammered with tons of badges and buttons.  Today’s buttons look shiny and appear almost touchable on high resolution screens.  Buttons and logos have rounded corners and soft edges promoting a sense of trust.  They are frequent to nearly every website and you should tread cautiously with their use.  Buttons are becoming so frequent many complain of overuse.  Don’t fall into this design flaw.

Opacity

This logo treatment will not work with every application.  Playing with opacity presents a new and unique way of delivering classic shapes in a new light.  HTML5 and Microsoft Silverlight offer much more complex ways to play with opacity and create a unique illustration that appeals to viewers.

Kawaii Illustrations

Everyone loves animals.  Everyone really loves cartoon themed animals.  Everyone really really loves cartoon themed animals that have oversized eyes!  It’s true.  These wide-eyed adorable critters are making a gigantic comeback among some heavy hitters in the advertising circle.  Though no one really understands why, consider usage if you want to stay on the forefront of logo design.

Verdant and plant inspired

With the development of green technology and green living, many companies are trying desperately to provide an association to their product.  While green living is the target, using leaves, a furling bud, or sprouting seed can convey many positive things that are adaptable to all products.  The chance of offending a potential client with any plant themed logo designs remains very low.

Color coordinated compound words

Around for years, crafting two simple words into a branding image has the ability to offer a unique approach product logo design.  The incorporation of color and type face to make a flawless transition can provide a simple approach to branding your business logo.

Speech bubbles and quotation references

With the prominence of social media at the forefront of daily lives, it is no wonder this trend is hot.  Everyone recognizes these symbols – and nearly all users participate in social media in some capacity.  This technique hits home with many, and users can instantly associate these tactics with a specific product or brand.

Deciding logo design can be time consuming.  It is best to stick with the trends and try not to waver too far.  Many companies spend millions in research and development and incorporation of their tactics can only offer you a better chance of success.

How to Handle Bad Online Reviews

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How to Handle Bad Online Reviews for Your Small BusinessJust as Twitter has proven for a few unfortunate companies in recent memory, one single badly worded comment or one unlikely link can spell a lot of trouble on the Internet. It is like a wild west out there, with commentator’s more than happy to share their opinion and act unruly in the name of what they believe is right or appropriate. Companies have been tossed aside and damaged irreparably by as really bad publicity situation. Now many companies have simply taken a hit, it is still worth considering every aspect in this fast paced world of online viral sharing, social media, and immediate interaction.

A single bad review is not something to be too concerned about. There is no way to stop all bad reviews from being posted, and this is perfectly fine. It helps keep the web an interactive forum for free discussion. But how should a company properly respond to a poor review?

  1. Is the review popular or relevant

There is a lot of truth in the classic statement, ‘choose your battles.’ Is the review worth going after and responding to in the first place? Generally, you need to assess the credentials of the author and the clout he or she carries with that review. How high is it ranking? Arer you hearting about it often? If the review is posted on a www.randomwebsite.wordpress.com address, it may not be worth contention. It could be a distraction from really taking account of the business’ greater human resource elements.

  1. Is the review true?

Allow me to answer this simply- 99% of the time, the review is true to the individual that wrote it. Unless it is a clear lambasting campaign to damage a competitor, there is some validity and truth to the comment. A response should always acknowledge that the reviewer is speaking some form of truth, and that their words are greatly appreciated. This does involve some admittance. The truth is that even if the reviewer is blowing things way out of proportion, a company needs to look at the silver lining of what is being said. When they remove the passive-aggressive tone and other elements, they will almost certainly find something valuable.

  1. Have an Action Plan

According to MezzoLogic SEO Los Angeles, a company that specializes in Online Reputation Management (ORM), a bad review can come in three main forms, and each one is deserving of a proper reaction.

1. A direct email from a customer

2. A comment on a forum, product page (such as Amazon)

3. A public blog or official review on a website

Each one deserves a different type of reaction plan. The first may involved a direct acknowledgement and apology. The action plan should be individualized and involve perhaps some type of discount or other offering for the customer in an intimate way.

It is the more public comments that are tricky and need to be handled on a case by case basis. Navigating these bad reviews can become a major element to your daily marketing and management of a small business. They will come. Be humble and respectful in responding and address that all the complaints are valid in some form. Taking action will go a long in providing that actions speak louder than words.